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The Conscious
Consumption App
Designing an
Experience
ROLE
UX Researcher/Designer
Content Creator
DELIVERABLES
Concept Story
Persona
Empathy Map
Experience Journey Map
TEAM MEMBERS
Corinne Lee
Julia Snodgrass
Max Giarrusso
DURATION
3 months (Sept - Dec 2023)
Value Proposition
Our Goals
Empower consumers to make conscious purchasing decisions.
Suggest alternative products that are better suited to a user's preferences.
Provide a transparent and trustworthy assessment of how well a product meets a user's priorities.
Facilitate the purchasing of alternatives and sharing of recommendations within a network.
Persona
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24 years old
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Lives in Lakeview, Chicago
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Single and lives with a roommate
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Has a cat
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$60,000 salary at a marketing company
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Environmentally and animal rights conscious
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Gluten intolerant
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Uses Instagram and TikTok
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Sam
“As a person with a moderate income,
I want affordable, eco-friendly products recommended to me, so that I can save as much money as I can while reducing my footprint.”
“As a person with a gluten intolerance, I want to find low-impact, gluten-free products, so that I feel good about the quality of my alternative food choices.”
Empathy Map
"Do you have any suggestions for gluten free brands at the grocery store?"
"Did you see that video about animal cruelty? It's heartbreaking”
Says
Browses gluten free product websites
Chats with friends about budgeting tips
Does
"I need the 'alternative' and gluten-free food options to be as low-impact as possible”
"This is so expensive"
Thinks
Frustrated when dining out due to limited gluten-free options
Unsure of how to strike the balance between conscious consumerism and a financial limitations
Feels
Concept Story
Experience Journey Map
Scenario
Sam is an eco-conscious shopper with a gluten intolerance and and a strict budget.
She wants to buy eco-friendly, gluten-free products to make substitutions to a meal she found on Instagram and, hopefully, share it with her roommate.
